The Situation
An eye hospital group in Punjab had previously peaked at 58 LASIK cases per month, despite consistent demand and clinical capability.
Growth had plateaued due to fragmented conversion efforts, limited campaign urgency, and under-leveraged referrals from optometrists and counsellors.
Our Approach
Executed a 30-day LASIK conversion drive with clear daily targets
Activated webinars, digital ads, and direct outreach to generate high-intent leads
Strengthened referral programs across internal and external touchpoints
Motivated optometrists and counsellors to improve counselling and closure rates
The strategy focused on compressed execution, urgency, and conversion discipline.
What made this campaign deliver record results?
A time-bound conversion drive, multi-channel demand generation, and strong internal motivation.
Was this performance sustainable?
Yes. The campaign established improved referral and counselling practices that continued beyond the 30 days.
Can similar campaigns work in other regions?
Absolutely. The framework can be adapted to different markets and hospital sizes.
The Results
Monthly LASIK Volume
Achieved 122 LASIK cases in a single month
Performance Uplift
Delivered 2.1× growth over the previous monthly record
Conversion Efficiency
Higher counselling and referral effectiveness
Team Alignment
Strong coordination across clinical, counselling, and marketing teams
Guide the Process and Solve Problems
A weekly, executive-level decision mechanism to guide the process and solve problems as they arise.
“We wouldn’t have gotten to where we are today without Finovate. The Finovate spent time with us to better understand our processes and where our bottlenecks were.”
