The Situation
A tertiary eye hospital chain in Mumbai offered advanced LASIK services but was generating only 18–20 LASIK cases per month.
Awareness about LASIK was largely limited to the refractive team. Front-desk staff, counsellors, and other clinical teams were not actively identifying or referring potential LASIK candidates, leading to missed opportunities despite high OPD volumes.
Our Approach
Educated non-refractive staff to identify and refer potential LASIK candidates
Activated local digital campaigns supported by CRM-based retargeting
Created LASIK ambassadors within the clinical team to drive internal advocacy
The focus was on unlocking internal demand first, supported by targeted external visibility.
Why was LASIK volume low despite availability?
Internal teams were not actively identifying or referring eligible LASIK candidates.
Did internal referrals replace external marketing?
No. Internal awareness unlocked demand, while digital ads and CRM retargeting supported conversions.
Is this model scalable across other hospitals?
Yes. The approach is easily scalable for tertiary and multi-centre eye hospitals.
The Results
Monthly LASIK Volume
Increased from 18–20 to 45–50 cases per month
Growth Rate
Achieved 125%+ growth in LASIK volume
Referral Strength
Higher internal referrals across departments
Sustainability
LASIK awareness embedded into daily clinical workflows
Guide the Process and Solve Problems
A weekly, executive-level decision mechanism to guide the process and solve problems as they arise.
“We wouldn’t have gotten to where we are today without Finovate. The Finovate spent time with us to better understand our processes and where our bottlenecks were.”
