The story

The Situation

A multi-location eye hospital in Maharashtra had invested in FEMTO (FLACS) technology, yet surgical volumes were stuck at just 10 cases per month.

Despite clinical capability, low patient awareness, inconsistent counselling, weak internal branding, and lack of daily performance tracking prevented FEMTO adoption from scaling.

key steps

Our Approach

  • Formed a dedicated FLACS task force to own planning and execution

  • Introduced competitive pricing to lower adoption barriers

  • Deployed doctor–counsellor tag-team selling using structured scripts

  • Strengthened internal branding and follow-ups across patient touchpoints

  • Implemented daily huddles and con-call monitoring for execution discipline

The strategy focused on creating urgency, clarity, and conversion focus.

Limited patient awareness, inconsistent counselling, weak follow-ups, and lack of daily performance monitoring.

No. Higher volumes and improved conversion significantly increased overall revenue.

Yes. The task-force and execution framework can be replicated across single and multi-location hospitals.

Results that speaks

The Results

Monthly FEMTO Volume
Scaled from 10 to 70 surgeries per month

Growth Multiple
Achieved 7× growth in surgical volume

Conversion Quality
Stronger counselling effectiveness and follow-up discipline

Operational Alignment
High ownership and accountability across clinical and counselling teams

Recommendations

Guide the Process and Solve Problems

A weekly, executive-level decision mechanism to guide the process and solve problems as they arise.