The story

The Situation

A multi-location eye care chain in Maharashtra was witnessing a plateau in LASIK growth, stuck at ~10%, despite having clinical capability and steady OPD volumes.

LASIK demand was fragmented across centres, non-refractive patients were not being screened for eligibility, and execution lacked daily performance visibility—resulting in missed growth opportunities.

key steps

Our Approach

  • Formed a dedicated LASIK task force to own targets and execution
  • Ran integrated digital and conventional marketing campaigns for 3 months
  • Introduced LASIK screening questionnaires for non-refractive patients and attendants

  • Implemented daily monitoring through conference calls and team huddles

The focus was on discipline, visibility, and cross-team ownership, not just marketing.

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LASIK ownership was diffused, screening was limited to refractive OPD, and performance was not tracked daily.

Yes. Screening non-refractive patients and attendants uncovered a large pool of eligible candidates.

Absolutely. Task-force-led execution with daily monitoring works well across multi-location networks.

Results that speaks

The Results

LASIK Volume Growth
Procedures increased from 186 to 386

Growth Rate
Achieved 100%+ growth in LASIK volume within 9 months

Demand Capture
Higher identification of LASIK-eligible patients beyond refractive OPD

Execution Rhythm
Daily tracking improved accountability and momentum across centres

Recommendations

Guide the Process and Solve Problems

A weekly, executive-level decision mechanism to guide the process and solve problems as they arise.

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