The story

The Situation

A pan-India eye hospital network had strong clinical operations but a weak digital reputation. Despite operating across multiple locations, the network had only 3,300 Google reviews, limiting online credibility, discoverability, and patient trust.

There was no structured review collection process, no staff ownership, and inconsistent follow-up across centres.

key steps

Our Approach

  • Built a centralised digital review system across all locations

  • Introduced staff incentives to drive consistent participation

  • Deployed QR-based review collection, managed by a dedicated team

  • Standardised review workflows to ensure scale and consistency

The focus was on systematic review generation, not ad-hoc requests.

By implementing a structured digital system supported by QR codes, incentives, and a dedicated execution team.

No. Incentives encouraged participation, while reviews remained patient-driven and voluntary.

Yes. The system is designed to scale across regions while maintaining consistency and quality.

Our philosophy

The Results

Google Reviews Growth
Increased from 3,300 to 55,000+ reviews

Network-Wide Adoption
Uniform review collection across centres

Brand Credibility
Stronger digital trust and local visibility

Long-Term Impact
Sustainable reputation system embedded into daily operations

Recommendations

Guide the Process and Solve Problems

A weekly, executive-level decision mechanism to guide the process and solve problems as they arise.

“We wouldn’t have gotten to where we are today without Finovate. The Finovate spent time with us to better understand our processes and where our bottlenecks were.”

H&N
Rebecca Roy
H&N – CEO & President